Behind the Brand
WRONG DESIGN DIDN'T START IN A BOARDROOM.
It started in music.
Back in the early 2000s, I was immersed in the UK hard dance scene - producing music, running labels, playing events and living the culture around it.
But there was always something missing.
The clothing I saw around me didn't feel like the music, the people or the scene I was part of.
So I started making my own.
What began as T-shirts and hoodies I actually wanted to wear soon became merchandise for my record labels, sold at club nights, through mailing lists and in the early days of social media.
People started asking about the designs.
DJs wanted them. Clubbers wanted them. Friends wanted them.
It wasn't really about fashion.
It was about identity.
FROM MUSIC TO MOVEMENT
Music was where it started, but it was never the only influence.
Action sports, racing and the mentality behind them have always been another part of my world - from cycle speedway, mountain biking and BMX to motorcycle speedway, skiing, snowboarding and surfing.
Different scenes.
Same feeling.
Commitment. Momentum. Adrenaline. Backing yourself and following through.
That mentality eventually became SEND IT and NO BRAKES.
The music never disappeared either.
It became AFTERDARK.
And the identity behind everything became THE ORIGINALS.
DIFFERENT WORLDS. SAME MINDSET.
Eventually it became obvious that these weren't separate ideas.
They belonged together.
Wrong Design Clothing Co became the place where music, movement, racing and mindset could exist under one name.
Every collection comes from something I've lived, loved or genuinely connected with.
That's important.
Because Wrong Design isn't built around chasing whatever happens to be trending next.
If it doesn't feel like us, it doesn't belong here.
WHY WRONG DESIGN?
The name itself is personal too.
Wrong came from my surname - Strong.
A play on the name became the identity of the brand.
But over time, it came to mean something more.
Wrong Design isn't about fitting neatly into somebody else's idea of what a clothing brand should be.
It's about creating something with its own identity - shaped by the cultures, experiences and mentality behind it.
For some people, that connection comes through music.
For others, it's racing, riding, movement or simply recognising the mindset.
Different worlds. Same mindset.
MADE FOR THOSE WHO DO.
Wrong Design is an independent British streetwear brand built for people who don't stand still.
The people on the dancefloor.
The people at the gate.
The people on the track, trail, ramp, mountain or board.
And the people who simply recognise something of themselves in what we create.
Our T-shirts are designed in the UK and produced to order using carefully selected garments chosen for comfort, movement and everyday wear.
Not because they're the heaviest we could find.
Because they're the right ones for what we make.
👉 Explore our Size & Fit Guide
WHAT COMES NEXT
Wrong Design will keep evolving - just as the influences behind it always have.
New designs. New ideas. Maybe even new directions.
But the reason for doing it doesn't change.
Music. Movement. Racing. Mindset.
No half-measures. No standing still.
Wrong Design Clothing Co.
Designed in the UK. Produced for you. Made to be worn.